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It used to be a business had to worry only about two types of media, but now there is paid, earned, owned, and shared media. Marketing and PR expert Gini Dietrich takes a look at what these four types mean, how they differ, and which you should be using to grow your business. Read More

In business there's so much for you to do, when can you find the time do do it all. Thankfully there are some great free tools available online that can give you a helping hand. Check out these 6 free business tool and see how they can help you small business. Read More

Entrepreneurs have to know when and how to say ‘no,’ and be good at delivering the message. All startup leaders are besieged with requests for their time, attention, talent, money, or influence, and sometimes even good requests won’t fit into the time and energy you have available. Read More

Have you used hashtags outside of social media? Have you received an email with a hashtag in the subject line? Read More

You're a hammer? Everything looks like a nail. You're a marketing person? The bean counters and the geeks look like bad guys. Influency is seeing they aren't. Read More

Here I cover 6 different topics, including turning a single podcast episode into multiple YouTube videos. It would be awesome if you... Read More

According to Forbes, the campaign reached its initial funding goal of $53,800 in just 18 hours, making it the fastest growing major politics funding campaign in Indiegogo's history. To date, the campaign has raised over $99,000, though 25 days of funding remain for the campaign.

Now that the New Read More

With social media becoming a regular part of even more people’s lives, we’ve seen more and more consumers take to brand social accounts to vent their frustrations and resolve problems. In fact, many larger companies have created customer service-specific Twitter accounts, and have begun stationing Read More

My daughter complains that I am always looking for things to get into. She says I am very, very good at creating work for us all. Well, if you are like me and want to stir things up, just reach out to folks in your network for ideas and tips for business.

Here is an overview of my 10 pages of Read More