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Todd Youngblood explores the pros – cons and challenges for companies considering forming a Customer Advisory Council. A great concept that can pay great dividends when properly executed for the right objectives Read More

In my mind, Old Spice was always an old man scent. I mean, it's called Old Spice, for cryin' out loud.

The next thing you know, I’m yelling for my husband to stop fast-forwarding through the commercials so I can catch another glimpse of bare-chested Isaiah assuring me that Old Spice can do more for me than improve the scent of my guy Read More

Without a good internet marketing plan, you are leaving thousands and thousands of dollars on the table Read More

You can never allow a week to go by without producing some meaningful, brag-worthy results. Your time is too short, and your results are critical to your short and long-term success—and your company’s. Do something worth bragging about Read More

So here’s the deal. The creative did capture attention. But there’s been a lot of debate on whether it has been successful. Some reports say a 7% drop, others say a 107% increase. There are various other bits I’ve seen all over the web, with everyone getting up some post on how brilliant or flawed the engagement was, or whatever one of thousands dissected viewpoints to get a few more eyeballs to their blog.

Here’s the reality. They’re almost all full of it. Read More

Is your company devoted to environmental conservation and a greener future? Will going green help your business on the marketing front? Check out the success story of this business Read More

Reputation matters. A lot. Online and offline. Every interaction big or small is either a chance to enhance your reputation or destroy it Read More

Using Google Analytics to see what your website visitors are doing will help you determine what works on your site and what doesn’t. Here is an article to help you get started Read More

Here's a timely business strategy... "Coupon redemption has risen 360% since 2008. It appears that a frugal lifestyle, is becoming fashionable, and coupon use can help encourage frugality. Lately, it’s all about the art of getting the deal, and coupons — and how much you save when you use them — can be a big part of that, earning you bragging rights. Read More

Some inspirational lessons on how the retail business is tough and every moment and every quarter counts. Read More