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Small enterprise marketing is all about figuring out the needs of your goal market after which providing solutions to meet those needs.
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Isaac Asimov: Science-Fiction writing master? Magic? What do they have to do with your business?

Plenty! It's about getting published in the world of business, establishing a reputation and attracting clients and customers!

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Value propositions are great, but still have to be used with care. You want to ensure that you are using them to build and communicate value, not as "pitches" Read More

Should you avoid using the color green in your marketing, advertising and promotions since today it makes many people think (negatively) of BP? This includes all branding and printed pieces like direct mailings, postcards, promotional flyers, and newsletters Read More

Okay, you’re most likely wondering what I’m referring to via the title of this short Monday am post, and here’ s the skinny. First, I usually hate adding anything 3rd party to apps, to change the planned/designed user experience value. That is, I’d rather have to think and click, than use an add-on to “add” value to a website or desktop application Read More

Okay, you’re most likely wondering what I’m referring to via the title of this short Monday am post, and here’ s the skinny. First, I usually hate adding anything 3rd party to apps, to change the planned/designed user experience value. That is, I’d rather have to think and click, than use an add-on to “add” value to a website or desktop application Read More

Six pros and cons of outsourcing your social media marketing campaign, plus ways to make it more beneficial to your business Read More

Interview with Justin Lukasavige from Coach Radio TV on how he has used the power of online radio also known as podcasting to build his busines Read More

How about a contest?

Most votes by midnight, July 15th gets a GREAT prize.

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This weekend I came across data for the top social networking sites for last month, and I think it's pretty interesting Read More