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A RECENT SURVEY by comScore revealed that social media are fast becoming a frequent pastime for many consumers. The study revealed that 1.1 billion people went online in May. Three quarters of the web surfers visited social media websites like Facebook. Read More

Report recommends ways for an organization to use social media in a crisis Emergency management organizations must get ahead of the rising tide of social media and incorporate it into their risk communications strategies, advised a roundtable of experts in a recent report. Read More

Social Media offers many businesses and organizations a unique platform to promote their cause. But as we have seen with a bunch of campaigns recently some companies are choosing to abuse their twitter profile and social media presence with spammy twitter marketing campaigns. Read More

Social communities, whether they're online or offline, have interesting dynamics. To make any kind of headway, you must understand and respect how each individual community functions before charging in and saying, "Hey, can I join the party, too?" Several factors can affect whether you're accepted into the community, or left on the outside loo Read More

Online marketing can be an effective marketing technique not just for companies with online business but for those with brick and mortar establishments as well. There are currently billions of internet users around the world and many of these now use the internet as their primary source of information. In the last few years, readership of print m Read More

Not knowing how to sell your products or services online puts you on the "slippery slope" to failure. Here are 7 things you could be doing right now that will give your online business the boost it needs. Read More

Moving into international markets has paid off for under-floor heating systems manufacturer and supplier Warmup plc, but taking time and effort to understand each market has been critical says international director Howard Flood, in a new case study on small business marketing website Marketing Donut. Read More

Small businesses are famously agile and attuned to the wants and needs of their customers. But as they begin to grow, or as market conditions begin to change, staying on top of customer requirements can be a tricky feat. If relationships become too tenuous, an aggressive competitor will prey on those weaknesses and poach “at risk” customers. Read More

Michael Dell, founder of Dell Computers, gives small business advice in this interesting interview. Though Dell is now a giant corporation, Michael Dell started as a small business person with an investment of only $1000. Among the gems in the interview are Dell's advice that small businesses avoid looking for perfection instead experimenting oft Read More

Starting a new business? You probably already know how expensive it can be to market your new start-up. From emails and Web design to Pay Per Click and printing, your costs can add up quick. There are hundreds of ways to market a new small business on a shoestring budget. Let's take it in a bite-size portion and talk about 10 of our favorites. Read More