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We all know the basic buzz words of social media, “Twitter Marketing, Facebook Strategy, Community Building”. The problem with these terms are they allude to an idea that once you build a strategy for these platforms, you'll be able to fully leverage social media. As much as people may disagree with me; I believe that before a company can fully us Read More

Social media is dozens of different platforms with different types of environments and atmospheres. Now add in the cultural differences in the social media platforms from different countries. Some social media platforms are more appealing to us than others. And others just do not feel right. Read More

For a real international sales advantage, you need to understand your international client at their own level, on their own terms and have an understanding that is deep enough to be meaningful. This means that you need to dig deep to understand the reasons behind any questions that pop up... and put your own cultural filters aside. Read More

If you've always wanted to know what would have happened had you followed a different AdWords bidding strategy, then Google has just the feature for you. Read More

While the corporate world continues debating the business value of social networking tools such as Twitter or Facebook, their use within the corporate walls continues to proliferate, where they are now migrating from marketing to HR, particularly for employee recruiting. Read More

With the increase in the number of people using social media to help increase their online presence some have said there will be less of a need for search engine optimization (SEO), but at the SES San Jose conference this week the assessment was that SEO is not dead. Read More

The use of social media tools in the workplace can help businesses to collaborate more effectively with clients and their own staff members, a public relations expert has claimed. Read More

I was recently asked by Duncan Alney from Firebelly Digital on a recent Hoosier PRSA blog post to detail how I balance client interaction with social interaction in the social media realm. Here is the question: “BTW Kyle - perhaps you should share with those that don't know - how you balance client and your own social media interactions. I kn Read More

This video from SBTV examines whether an activity can be considered a small business or hobby especially for tax purposes according to Internal Revenue Service guidelines. A key point to remember is that to be a business, an activity must generate a profit within a certain period of time sometimes varying based on the type of activity. If a hobby Read More

"In the second half of the 20th century, we have gradually learnt to talk and think of each other and ourselves less as workers, citizens, parents or teachers and more as consumers." Read More