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Reducing startup costs is very essential for bootstrappers. By any means, you must think twice in every details of your cash flow. Every single cent is important. This will determine the life of your business. Every throw of money should be well planned and should ensure that it creates good investment. Here are two useful tips that bootstrappers m Read More

The potential growth of the business relies on the hands of the people who will run it globally. The most essential element in Global Business is people. Remember that you are running a business in an environment with wide scope, so you surely can't do it alone. Handling a global business will require you to seek help. No matter how intelligent, e Read More

Being a candidate for a business loan may somehow drive you desperately. If you are into applying loans, you can think and do everything just to please your financial lending institution. One of the most effective ways to persuade your lender is to present valid and credible collateral. Through this, you can ensure your lender that you are capable Read More

Lots of CPA's and Attorneys diss this idea. What do you think? Read More

What characteristics do successful entrepreneurs have in common? If it is the little businessman and not the big corporation that often drives the economy back into the black; what do you need to be one of those successful entrepreneurs? What Qualities need developed to drive on from the ordinary to the extra-ordinary? Read More

Whether you are an established business venturing into the world of online marketing or an e-commerce startup with nothing but a Website, a product and a dream, this article from online marketer Nikki Pilkington looks at why your efforts may not be generating the kinds of results you expected. Don't make the mistake of throwing in the towel or wr Read More

Data released in a study conducted in July reveals that more than half of ad impressions and 95% of clicks in online ad buys were fraudulent. Click fraud continues to plague online advertising, but many just want to sweep it under the rug. Radar Research managing partner Marissa Gluck calls it "the dirty little secret of the online ad industry th Read More

When I was a junior Product Manager, members of the sales force would refer to another Product Manager as "Gunna". Although I am Australian, I had never heard this term before so I asked them what they meant, thinking to myself was this another corporate term I needed to know. After they laughed at my naivete they explained that "Gunna" was Read More

Social media has given consumers a whole new voice. A recent study by Penn State's College of Information Sciences and Technology found that 20% of Twitter updates are either requests for product info, or responses to brand messages. With that, companies better not give consumers anything bad to talk about. As with the 5 case studies below, the Read More

What's the purpose of your business plan? That depends on what you are using it for, says Clayton Christopher, founder and owner of Sweet Leaf Tea Company. Christopher says his company writes a new business plan every year but it isn't the kind used to raise money from investors. Though a document to raise money is one kind of business plan, ano Read More