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From Entrepreneur.com: This downturn is a great time to develop a social-media recruiting strategy if your company doesn't have one yet. Here are some basic tips for getting started: Read More

In many ways, entrepreneurs are an optimistic lot, but small business failure is always a possibility every small business owner must be ready to face. Setbacks and pitfalls are all a part of the game and, as this entertaining and uplifting video from www.atouchofbusiness.com reminds us all, what's important is how we respond to those setbacks an Read More

For this episode of the Duct Tape Marketing podcast I had the pleasure of chatting with Chris Brogan. Chris is the President of New Marketing Labs and co-author of Trust Agents — Using the web to build, influence, improve reputation, and earn trust. Chris really is one of the super stars of the online social media world and while he would never Read More

Is Personality a Strategy? Read More

Ben & Jerry's, the Vermont ice cream maker has never failed to leverage on social networking tools to create presence. Just yesterday, another strategic move saw it dubbing its iconic flavor, Chubby Hubby to Hubby Hubby. It was a partnership with Freedom to Marry to celebrate Vermont marriage liberty and raise awareness of the importance of marri Read More

Where do you start? That's the question I get often when I'm asked how to help a company market using social media tools. The people who contact me are smart. They tell me things like, “Yeah, they said we should start with a blog, and we said, 'like the blog we already have?'” But what comes next is rarely a simple choice. I wanted to take you thr Read More

Pay for Performance or P4P was invented originally by Overture. Nowadays Overture is called as Yahoo Overture because of takeover a couple of years ago. To get a visitor to visit to a site than others, it has to be really visible. With more people being aware of your web site, there would be extra hits and visitors to your site given the chance to Read More

Kickstarter.com is an innovative way to find funding for small business. The site, created to aid artists, has been pegged by emerging, expanding, and struggling small businesses as a creative way to communicate project ideas to potential investors. The concept is easy. Small businesses create an online profile explaining their project and setti Read More

Do you have one? Or is your customer information hidden in lots of paper files? If you don't have a customer database, then you are missing out on an effective marketing tool that will help grow your business. Read More

Here are five tips for small business hit by natural disaster that may help you survive the worst that Mother Nature can visit upon your venture and employees. Guest Blogger Dawn Rivers Baker provides these suggestions in a recent post at Small Business CEO about how to deal with the ultimate unpredictability in business. Hopefully, you will never Read More