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It's the EPITOME of businesses, marketing and advertising gurus everywhere. It's the apex of branding...having a company catchphrase become part of the national lexicon, language and culture.

In 1980s America, two companies hit the JACKPOT thanks to two great catchphrases and two little old ladies Read More

I had a question sent to me the other day wondering what my view was on making your own videos for the web or hiring a video production company to make the videos for you. In my own experience, and personal view, I think original and authentic created videos by the person or business will always win on the web. Read More

Your business card is often your first impression, so you better make sure that it looks good and impresses the recipient. Here are 6 tips to help you make your business card have a great first impression Read More

There's an old adage that "The Customer Is Always Right!" But, de-facto, that means that we as businesspeople are ALWAYS WRONG!

It's a policy that makes a mockery of us as business-owners, professionals and human-beings! Ir takes away our rights and dignity!

So, what's the answer Read More

Learn about the different types of bankruptcy, from Chapter 7 to Chapter 11 to Chapter 15. A look at different bankruptcy options for businesses and individuals Read More

Your funnel is your most powerful productivity tool is sales. Dave Brock looks at it's role and the need to keep it real and uncluttered Read More

Aisling Foley has 23 years marketing experience in the IT industry. Before founding her marketing consulting business in 2007, Aisling worked as Head of Marketing for CR2 in Dublin and Dubai & prior to CR2, she worked as Marketing Manager in Sabre Holdings in Dublin Read More

Japanese soldier Hiroo Onoda spent 29 years of his life thinking WWII was still raging...and he fought on! Perhaps never in modern history has an episode contained so much misinformation, miscommunication and ignorance of "The Writing on the Wall!"

Business lessons from this historical episode abound.. Read More

Some four years ago, I started Bingo Card Creator, a business which sells software to teachers. At the time, my big goal for the future was eventually making perhaps $200 a month, so that I could buy more video games without feeling guilty about it. The business has been successful beyond my wildest expectations and has made it possible to quit my day job at the end of this month. The amount of time I’ve spent on it has fluctuated: the peak was the week I launched (50 hours in 8 days), a very busy week in the last few years spiked up to as many as 20 hours, and the average over the period is (to my best estimate) about 5 hours Read More

When I was in college I ran a typing service. This was back when most people wrote rough drafts in longhand and typed the final drafts onto a computer...whic Read More