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I promised Susan Oakes a couple of days ago to post this article from a blogger I always enjoy reading, Sonia Simone of Copyblogger, in response to Susan's post "Your Customers Have The Need But Do They Have The Desire?" Check it out on her blog, M4B Marketing, or here at BizSugar posted about four days ago. In the post, in turn a response to another post from Stoney deGeyter of Search Engine Guide, Susan argues that "You need to work out the difference between those customers having a need and those that actually have a desire to take action." Susan is definitely right as far as she goes, but Sonia takes it one step further. Those customers with a "desire to take action" may just be the tip of the iceberg!
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Jason Fried of legendary software powerhouse 37 Signals talks about new directions in small business, one of his great passions beyond software, in this in-depth interview with HP Input/Output. Jason talks about everything from startup funding to the evolution of the new workplace, an idea 37 Signals has done much to pioneer. He also believes much that is important about small businesses and how to run them is pretty universal for everything from high tech firms to more traditional businesses. Hear more of his thoughts in this Web cast conversation Read More

How important is sharing small business news with your network of connections and what are the best ways to go about it? (This applies to BizSugar members, of course, but also to anyone else who uses social media.) Sharing small business news or other information of value is a form of marketing whether you realize it or not. See also the video from Greg Fry of Bloggertone, whose posts appear regularly here on BizSugar.com in this latest edition from our BizSugar blog. Read More

Have you thought about turning your blog into a business in an effort to receive a few perks? Whether you're offering small business blogging advice or if you're just blogging as a hobby, there may be perks involved as a way to reward you for your time and effort. We've talked about how to use your blog for marketing purposes so this should be of great interest to many of our readers Read More

This article from The Daily Beast republished in Business Insider looks at a political trend independent of grass roots Tea Party organization, Wall Street or conservative punditry that the current Obama administration may need to worry over. That trend is the growing disillusion of mom and pop small businesses with an administration they feel has ignored their needs and sabotaged their efforts in a down economy while continuing to make promises and to pay lip service to their role in a financial recovery. What do small business leaders in our community feel about the U.S. government's efforts thus far, or those of other governments around the world, on behalf of small business? Read More

Want a way to help grow your product sales? Here is how to use Google Merchant Center to drive those sales. Here is a how to video to help out Read More

Todd Youngblood explores the pros – cons and challenges for companies considering forming a Customer Advisory Council. A great concept that can pay great dividends when properly executed for the right objectives Read More

You can never allow a week to go by without producing some meaningful, brag-worthy results. Your time is too short, and your results are critical to your short and long-term success—and your company’s. Do something worth bragging about Read More

With ScreenFlow screencasting software, you can capture the contents of your entire desktop at the same time as your video camera, microphone and computer’s audio. Sophisticated editing tools allow you to create incredible how to videos in no time Read More

Using Google Analytics to see what your website visitors are doing will help you determine what works on your site and what doesn’t. Here is an article to help you get started Read More