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Social media automation is a doubled-edged sword.

Done right, it can save you a ton of time and radically improve your ROI.

One the other hand, we’ve all seen where automation can go wrong.

When it does, automation makes you look like a disconnected, disingenuous, sleazy, self-promotional Read More

Both visual content and User-Generated Content (UGC) are commonly cited nowadays for their powerful influence on purchase behavior. It only makes sense that the “next big thing” in E-commerce be the convergence of the two forms.

In the form of testimonials, reviews, ratings and comment threads, Read More

Having no marketing budget or a very limited one does not mean you can’t start planning and establishing the marketing, branding and positioning foundations for your company and product.

Even if your startup is still in stealth mode, there are a few things you can do in preparation for your star Read More

Learn why Churn Rate Optimization is far more essential to your profitability and long-term success than Conversion Rate Optimization.

Here’s a simple five-step plan to discover your churn rate and stop your business from losing out. Read More

2016 is a promising year for small business owners and entrepreneurs. The development of modern business technology gives small businesses the opportunity to develop low-cost, enterprise-quality products and services.

Social media, Internet marketing and ecommerce empower your business to reach Read More

Ready to take your content marketing to the next level in 2016?

These are the ultimate content marketing creation and distribution tools your business needs in its arsenal. Read More

No industry is ever same from one year to the next. Different visions, new CEOs and market trends all have an influence on what the 'next big thing' is going to be. 2016 is bringing change for many industries, though some are not as obvious as you might think.Last year we witnessed the rise of 3D p Read More

Take any business plan, analyst presentation or the like – What do they have in common?
About any business will present its plans for growth.
There are good reasons for growth. However, there are some less favorable reasons too.
This article explains why growth for growth’s sake Read More

Are you thinking about starting a service business, but afraid your idea is too weird? Well, you’re not alone. Plenty of entrepreneurs have made it big with ideas that sounded weird at the time. Here are some recent service businesses that are making it work with weird ideas. Read More

Shopping online is a very different experience today than it was 10 years ago. E-commerce has grown dramatically across industries and has turned the web into a widely used, reliable way to shop for most consumers in America.

But in spite of all that progress, marketers in the retail space have Read More