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Marketing funnels are a funny thing.

They can (and should) be built differently for every business, every marketplace, and every unique product or service within that marketplace. Although having a template to follow helps, there are many factors determining the exact strategy and tactics used t Read More

A lot of thought goes into devising an effective landing page. You’ve researched the market segment you’re targeting to craft an offer and describe relevant benefits in language that speaks to them.

Do you still experience a high bounce rate?
More people will take you up on a call to action pre Read More

Before coming to grips with the more complex definitions of Framing, it should be understood that Framing is perceptual; in other words, Framing is not about what is said, but how it is said.
While most people believe that they are constantly making rational decisions and that they are in control Read More

Here's a case study of writing improved content for better conversions on a landing page.

1. The creative aspect of writing copy for your landing page involves writing copy that speaks directly to your audience – copy that’s genuine.
2. Customization applies to catering to your audience’s needs Read More

You may wonder why you should invest efforts thinking about your thank-you page content, since the landing page already converted. The visitor wouldn’t have reached the thank-you page otherwise.
The simple answer is that your thank-you page is an excellent opportunity to create another point of en Read More

For better digital engagement, you need to know your customers, not only as you wish them to be - that is consumers ready to buy your service or product - but as dynamic entities, you know, like actual people.
Here's how to achieve better digital engagement from your audience. Read More

If you're stringing together words without much direction, here are some tips to help you write customizable, highly convertible Landing Page Copy. Read More

What are the most compelling topics and content formats for different people at different stages in the buying cycle of the product you're marketing?
If you don't know then read this, because using that information, you can further refine your content options by clarifying what the intention of th Read More

Are Your Digital Ad and Landing Pages in Harmony?
If you're expecting to drive potential leads through a well planned marketing funnel - Make Your Digital Ad and Landing Pages Sing Together!
Every digital ad sets up expectations regarding visuals, copy, and substance. Run through this checklist & Read More

PPC marketing isn’t solely about search engine ads anymore. With technological advancements comes the need to alter and enhance advertising strategies. You must be willing to adapt and do what’s necessary to gain cost-effective click-throughs on all the various platforms. Read More