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Google text ads take up a lot of real estate in Google searches. Are you crafting the most effective ads possible? Here are some tips, tricks, and hints for getting the best possible outcome from your Google text ads. Read More

What CRO mistakes are you making? In this guest post, Hanapin Marketing's Ally Sabrowsky gives us some common mistakes and solutions to improve your conversion rates. Read More

Captchas have gone through some evolution since 2009. So what’s the current state? Have they designed an anti-SPAM filter that provides a more user friendly experience so conversion rates don’t suffer? Let’s take a look. Read More

Your competitors are rocking their PPC campaigns! Generating traffic, leads, and purchases. This is a guide to learning from your competitor PPC campaigns. Read More

Forrester’s analysis identified programmatic ad as one of only three digital channels whose effectiveness outstripped its popularity. B2B marketers using programmatic advertising found it to be a more effective lead generation tactic than email or organic social media, and equally as effective as i Read More

Everything I'll explain on this article has been tested by yours truly many times (and you're more than welcome to check it yourself).
When I first tried it and it worked, I was certain that there was some sort of mistake or that I just got lucky. When it kept working repeatedly time after time, Read More

SEO and PPC each represent one-half of Search Engine Marketing (SEM), but how do you decide which half is most effective for your marketing efforts?
Let’s briefly consider both, and then hone in on the combination that’ll lead to quicker and better results(Includes findings from 5 short case-stud Read More

Retargeting is a campaign designed exclusively for visitors to your landing page or website who didn't convert. The premise behind a retargeting campaign is that the person expressed some interest, so let's try to nudge them back.
Sequential retargeting is certainly a great opportunity to breath l Read More

It has been noted by more than one marketing blogger that most A/B testing experiments are conducted incorrectly. That is true. It’s quite possible your last experiment was conducted incorrectly.

In the majority of cases, A/B testing is only a start of an experiment. No analysis. No hypotheses. Read More

Which persuasion methods do you use to increase PPC ad clicks? Have you considered the emotional aspect of persuading user perceptions?

It may sound sleazy to consider persuading user perceptions, but PPC persuasion need not involve manipulation to increase PPC ad clicks. Read More