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Social media and content marketing are ever changing trends and there is no way a marketer can ignore them. In order to be successful on social, a business needs to be flexible and sometimes that requires experimenting with new tactics and technology. And the best way to learn them is through the e Read More

Conversion rate optimization is one of the most important aspects of driving a business’s growth. It is the process that involves qualitative and quantitative data as well as testing to convert the target audience in a contextual manner.

But you need the right tools to be able to drive Read More

You have meticulously taken care of every aspect of mobile app development and designing. You carefully took into consideration delivering a great user experience. You also marketed your app really well. But after reaching the market, your analytics disappoint you...

While there are a Read More

It's not uncommon for most SMB's and startups in their infancy to end up losing a considerable amount of business to their market competitors. There is also a high chance that they will try to rehash their marketing strategies several times over this period, but it still won't do much in the way of Read More

In a previous post, I had decided to list down growth hacking tools for marketers like me who couldn’t code to even save their own life. Yes, there are tools that are smart enough to do the job for you. All you need to do is rack your brains to find the one that suits your needs and your business t Read More

Ever wondered why businesses these days are focusing on creating case studies or short reports around how their product/service helped another business?

Well of course, they are actively executing their content marketing strategies with consistent blogging, creation of white papers, et Read More

Content marketing is the name of the game today. Irrespective of the industry your business niche is in, inbound marketing is something you can't miss out on.

While B2C businesses are usually able to create an effective content marketing strategy, B2B businesses face a challenge in de Read More

Are you interested in knowing how to get more people purchase your products and services, without you having to pursue them over and over again?

Contrary to popular belief, an effective marketing plan isn’t the only factor that plays into increasing the conversion rate of your website. The key t Read More

If you’re getting a lot of traffic to your website or landing page and still not getting enough people to convert, it is time to think over your conversion strategy. Sometimes going beyond what the conventional conversion rate optimization tips state is the key to success! And no, using a different Read More

Growth hacking has become one of the most talked about term in the startup and marketing domains. While some see it as a means of accelerating the startup’s growth, others consider it a fancy word for marketing clubbed with technology.

There has been a speculation about how growth hack Read More