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Security of your business and IT systems should be a top priority for any business owners. Use these simple tactics to ensure you are well protected. Read More

In this week’s Marketing Eggspert round-up I have collated posts about Influencer Marketing. These include how to find influencers, choosing the right one, influencer marketing strategy, social media influencers and trends to look out for in 2018. Read More

Small businesses are not immune to cyber crime. Here are five types of cyber security breaches you need to try to prevent as well as prepare for. Read More

It is not like, you sign up for the affiliate program of a product and then share your unique affiliate link for that post on social media or mention it on your blog post and start seeing commissions roll in.

In this post cover some of the affiliate marketing basics so you can start making affil Read More

Winnie the Pooh may not have been a Steve Jobs type, but he had unexpected wisdom for a teddy bear. Small business owners might benefit from these knowledge bombs from Winnie the Pooh, and a few of his friends. Read More

Design your business so that it requires more expensive employees. If low wage workers are the backbone of what you do, you risk losing the technology arms race with larger competitors. The population of business buyers is younger, more technologically savvy, and less inclined to long hours than th Read More

You wonder whether your business idea will turn out to be a flop, or what if people call you a failure.

What if the idea turns out to be silly after you have invested time and money into it, and things don't work out?

These kind of fears and speculations hold you back from making that move, r Read More

The social media platforms and the e-commerce platforms have been in collaboration for some time now, and everyone is seeing the benefit. And it's not just the social media platforms and the online markets we are talking about, but the people who use both as well. While everyone is looking at pins Read More

Voice search has come a long way since Siri debuted in 2011. By 2020, voice could account for up to 50% of all searches. In this post, we take a look at the state of voice search and what that means for SEO marketers. Read More

Do you know how effective your content marketing is? What metrics should you use, and where do you get them? Read More