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Andy MacMillan, CEO of marketing automation service Act-On Software, discusses why adoption rates are so low today, why he feels adoption rates are on the cusp of exploding, and the role MA is playing in sales and customer retention. Read More

Do you still think that having a buyer persona is important to your business? Well, having a deep understanding of who your buyer personas are and having them in mind will determine the success of your business. Read More

Here are 11 free alternatives to deliver excellent customer support without spending a dime. Boom. Read More

Search engine optimization tools are very useful to evaluate our website and to spy on our competitors but as a new entrant to the blogging atmosphere we can not invest our hard earned money on all premium SEO tools we come across from the internet. Read More

Procrastinators unite! Your guide to Cyber Monday 2015 is here and it's filled with quick, actionable tips that'll help you score more sales. Read More

The world of marketing is changing rapidly, to put it lightly.

Unfortunately, some industries have struggled to stay relevant, and they face even more trouble if they continue to stay on their current paths.

These antiquated industries need to embrace a few core marketing strategies, ones t Read More

Social currency is a measurement of your online or social media engagement that determines your level of online or social media influence according to information that is being shared about you. Read More

In this 37-minute episode of Hack the Entrepreneur, host Jon Nastor and Vinay Patankar discuss:

- Handling your emotions, being resilient, and shipping
- The need to have a hustler’s mindset
- Why it’s crucial to hire the best people
- Writing it down, analyzing, and optimizing Read More

For small business owners seeking no-cost ideas for marketing their services, one of the smartest moves you can make is becoming known as an industry expert. How can you build your reputation as an expert? Here are three simple ways to get started. Read More

Want to reach millennials? Then it's time you tried Snapchat marketing. Check out these fun, easy ideas to help you get started using this new platform. Read More