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A financial advisor uses an old school marketing technique. Financial advisors can benefit from leveraging social media to build relationships and leverage their personal brand. Read More

Making the decision to say no to clients is not made lightly. Do you know how to recognise when you should say no? No to an existing client, no to future income, no to potential new clients? Read More

The feature - benefit is a good start, as is the "WIIFM" approach to satisfying clients' requirements. But if you really want to succeed in selling and retaining clients you should really help clients understand the impact you can have on their business and objectives. Read More

Anthony Iannarino interviews Tom Peters on his new book, The Little Big Things: 163 Ways to Pursue Excellence. Tom talks about brand you, the little big things in sales, the value of business acumen, the politics of change management, and Twitter. (Part One) Read More

How do you balance your desire to stretch—knowing that when you do it’s not only good for you, but good for traffic and business—with not wanting to walk around with a knot in your stomach all day. Read More

Salespeople mistakenly believe that their dream clients aren’t open to changing business partners. They mistakenly wait too long between attempts to create the relationships they need to successfully compete for their dream clients business. The root cause is call reluctance. Read More

Your card should be so good even if they don't like you they won't throw it out...

Looks like crap... it is crap. Read More

You’re probably aware that Yelp has found itself somewhat under fire lately. There have been persistent rumors, and now lawsuits, that the site squashes Read More

Social media could be seen as a way of removing knowledge power with the prevalence of sharing. Is this the case? Or is it enhancing knowledge as power? Read More

Flash forward…last week I was talking to a client about a new B2B social media sales training program we are building out. This client (in the business of selling big ticket enterprise software) had already noted a few natural trends in their sales organization, as it applied to using social media. There were three distinct groups... Read More