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To be effective in marketing your small business, identifying and competing in a market niche is the only way to go. The reason is that it is more cost effective, your marketing communication is more targeted and you can achieve greater results. You may want to consider the following before you start competing in a particular market niche. Read More

While social web content has been stereotyped as a teen fad, it looks like adults are crashing the young folks' party. More than four out of five U.S. adults (ages 18 and up) use social media at least once a month, according to a Forrester report released today. It seems visiting social networks, blogs and watching online video has become a part Read More

The Center for Media Research has reported on a paper that reaches the conclusions that executives in many companies are worried about social media in some form or another. If it's not how employees are wasting valuable company time as a result of their Twitter and / or Facebook fetishes (51%) it is about how their companies and brands are being r Read More

If you're running a small business, you may have often wondered how to read your customer's mind. Now you can, thanks to this handy podcast from Inc.com. Rod Kurtz interviews Inc. Magazine senior editor Bobbie Gossage about online tools you can use to find out what people are saying about your business. The conversation ranges over a collection Read More

You should. A peer advisory board has been shown to generate superior results for its executive members and their companies. There's a model that can fit your schedule. Read More

Most small business owners and entrepreneurs now realize it's important to have a presence on the Web so that your customers can learn more about you and even shop for your products online. But just being on the Web isn't good enough. You also have to be an authority on the Web. Think about your company for a second. What ever widget you sell y Read More

Esra'a Al Shafei put it all in perspective Saturday. Speaking via Skype from her home in Bahrain, the founder and Executive Director of MideastYouth.com, showed the crowd gathered at Social South the true power of social media, the internet and the idea of freedom. Read More

Using social media to promote yourself seems to be becoming more and more important for web worker, but figuring out the best was to do can be difficult. Chis Guillebeau and Gwen Bell have brought together a guide that demystifies the process: “The Unconventional Guide to the Social Web.” Read More

Vancouver-HQ'd local search firm Canpages is acquiring online social media platform GigPark today. The platform allows users to find local businesses and services through recommendations from friends, and to make recommendations themselves. Read More

Don't think there's a Web savvy small business owner that doesn't know about Yelp. It's one of the most powerful and authoritative review sites on the Web. However, I was curious to know if SMB owners were really taking full advantage ... Read More