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In this guest post on the Small Business CEO, Laura Pettit Rusick, of http://www.optsolutionsinc.com/ gives four challenges and their attendant solutions for helping small to medium-sized businesses to tackle the kinds of projects that can help them grow. If you are in charge of an SMB seeking to take on the larger projects needed to take your com Read More

If you don't live in one of these top cities for entrepreneurs MOVE! Just kidding. Actually, with Internet technology it seems likely just about any place could be a good place for starting your small business venture. Still, this slide show with commentary from Inc.com is an interesting overview of cities that rate highest for successful startup Read More

In a further continuation of my series of quick social media tips (check out 5 Tips for Getting More from LinkedIn, 5 Tips for Getting More from Facebook, and 5 tips for Getting More from Twitter), I'm covering some overarching advice today as I believe small business owners and marketers need to think strategically about social media use, perhaps Read More

Let's face it...together. Some days we're less motivated than others. That's ok. Here's 8 ways to make that drop in motivation short-lived. Read More

Can you keep up with all the business deductions and the bookkeeping needed for them? No. few of us can. Here's your solution, maybe: Small Business Operator is a book now in its 32nd printing that can help you do just that. 32nd printing shows the book is a dependable resource for you to maximize your profits, minimize your tax expenses without Read More

Are you looking to fund your start up without having to give your business away? Here's an interesting discussion on just that. Read More

We know customer service is important in marketing your small business. It is one of the key elements that can help you compete successfully against many larger businesses. However, in certain circumstances it can be a big waste of your time and money. Read More

A black and pink sign stands outside Trendy Nails in Victoria, advertising the pedicures, acrylics and other services the shop offers. But potential clients can also grab up info online, through the business' tweets, status updates and online profiles. Read More

The success stories usually go something like this: Company X starts using Twitter and watches sales spike because of the exposure. Company Y makes a Facebook page and grows its client list by 200 percent in six months. The benefits that social media can offer have businesses of all types jumping on board. But lost in the excitement are some com Read More

The biggest mistake you can make in social media marketing is failure to measure these returns. We have seen how to measure social media ROI but what are some of the common mistakes that people make when measuring social media performance? Read More