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In a previous post, Concentrate on Customers, Not Yourself, I mentioned service that might discourage or lose you a customer. Today, I'll relate customer service that made a very positive impression. Although this occurred at a fast food restaurant, the principle applies in any business, including your home business. Read More

There has been quite a gap between episodes 85 and 86. The reasons for that are plentiful, but one of the biggest is that I've been doing a lot of speaking engagements that have taken away the time I would normally have spent on this podcast. For this episode, I wanted to make available the audio from one of those presentations. Over the past s Read More

With all the talk around here lately about social media's place in business, customer interactions and service recovery, and marketing strategies for growth, I've been thinking more about how the world of marketing and doing business has changed with the digital/social "revolution". Read More

Many brands like to treat social media like a big party at the cool kids house. Everybody's invited, and having a great time. The conversation is flowing and it's the place that everyone wants to be. Eventually, you realize that your brand is not there yet, and someone (usually someone with a big title) decides that your brand should be. So you Read More

China started building its Great Wall in the 5th century to keep out its enemies. In the 21st century, the unwelcome party being kept out by the great wall Google has built around their company is you, the local business owner. Read More

Want to start a blog for your small business, but not sure what to write about? The best posts are like personal notes to your customer. Here's a starter list of topics to get you going. Read More

Do you need help choosing your investments? Knowing the answer to this question can help you determine which type of broker is best for you.
Brokers come in two forms: full-service or discount. Read More

What shall small businesses do if the “cap and trade” tax goes into effect? Do you realize that according to estimates, this tax on energy and energy use will cause an average increase per family of more than $3,000 per year? Can families and small businesses endure it in this recession prone era? Read More

In this video, Steve Hoffman talks about how an idea to move into postcards from higher end photographic work helped grow his company considerably. Hoffman and his employees used the latest in digital technology to expand their offerings and slowly move into totally new services that eventually became the main focus of their business. Read More

If you are trying to figure out Twitter, read this post. If you are getting flack for sending out the wrong type of messages or not getting responses at all, read this post. Margie does a great job of reminding us of the basics. Read More