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A wonderful colleague of UnderstandingMarketing.com, John Jantsch from Duct Tape Marketing, recently blogged about the Return On Investment (ROI) of social networking for small business. In his blog post, and as to be expected, he mentions that virtually every small business owner and entrepreneur asks about measuring the success of a social netwo Read More

This is a collection of blogs that I follow to keep abreast of new ideas for sales and marketing. Read More

Professor of business administration at the University of Virginia's Darden Business School Ed Hess talks to students about his book "So you want to start a business." This nearly hour long seminar reviews an approach Hess insists is not just for academics but is intended to function as the process that a would-be entrepreneur might follow. Hes Read More

Clayton Christopher of Sweet Leaf Tea talks about how to choose a business name. His suggestion: make your name short and memorable but don't get too hung up on the decision. Your name can eventually be changed if necessary and can evolve with your business. Read More

An article in the New York Times' small business section reports on a Maryland University business school study that suggests venture capital firms often ignore business plans and even an entrepreneur's past startup experience when deciding what projects to fund preferring to go on instinct and their experience instead when judging a venture's Read More

Many articles and books have been written about what makes a good investor. A lot of these articles look at some of the most famous investors, like Warren Buffet and George Soros, and analyze what makes them successful. This is a sort of 'bottom-up' view of how to become a success at investing. Read More

Jessica Swanson unveils 10 business marketing myths with my personal favorite as number one--you have to spend money to make money. Most of these tired old cliches keep getting dragged out at business meeting after business meeting and in conversation after conversation and it makes you wonder if anyone who repeats them has had any first hand expe Read More

Serial-entrepreneur and blogger Scott Burkett has this small business outsourcing advice for startup companies. It should be understood that Scott uses the term offshoring because much of this outsourcing may involve dealings with businesses outside the country in which you operate. It should also be understood that much of Scott's advice here is Read More

In light of my post yesterday about fitting in with the competition— I wanted to make a list of 25 ways you could fit in with the competition and use marketing/design/communication the wrong way. There is a ton of this going on and it doesn't make any sense to me. Read More

Many web workers have their own blogs, which are usually shared with colleagues and clients. But a good professional blog is not just a matter of just setting up your blogging platform, typing whatever comes to mind, and clicking “Publish.” Most professional blogs would benefit from a well-planned content strategy. So, how do you develop one? Read More