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In a historic move, GuideStar, Charity Navigator and BBB Wise Giving Alliance write an open letter to the donors of America, setting out to correct a misconception they created that overhead is a valid indicator of non-profit performance. Read More

When it comes to business professionals, LinkedIn is probably one of the best platforms out there. Unfortunately, many people are still struggling to leverage it successfully. Why can't I make it work for me, is a question I often hear and read. I will answer with this: mistakes. Read More

Ahhh… I just realize that what bloggers mostly blog about is “How to get web traffic”. But seriously I have never read or come across a blog post that talks about, how and what we are doing wrong and why … Continue reading → Read More

Office design and working environment at small business have significant impact on employee productivity and creativity. This article describes best practices in office design. Read More

Researching small business owners highlighted a consistent problem with social media - finding enough time in the day.

This article provides tangible advice to help small businesses implement social media marketing into their everyday working schedules. Read More

We talked about sure-fire call to action phrases to improve your conversions. Now we will talk about common mistakes that may have undermined your call to action triggers, and doomed your efforts to convert traffic into something profitable for your business. Read More

Establishing the ever crucial know, like and trust factor for your business is not as easy as it may seem. In this post, you learn how to create more buy in with your readers and get them to tap into what you have to offer. Read More

Okay I too have noted that as of late, most of our SEO reporting has been on new Google changes – and today’s post is in that same vein and if I had to mention why that is, it’s because Google is changing. That’s not news for us Canadian SEO types, but many SMBs we consult to think it odd that no s Read More

Doug Engelbert, a computer visionary, founder of the computer mouse died recently. Here's what you can learn about bootstrap startup from his 5 principles. Read More

With so many brands to choose from, customers often want to go with what they know. Here are five ways to make your product do its own marketing. Read More