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Please listen to my first EGO podcast show in 2013 on BlogTalkRadio. I will do podcasts now and then with other tools too, e.g., Audioboo and Soundcloud. Please feel free to add your thoughts in the comment section! Stay tuned for the next podcast!
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According to digital business analytics company comScore, there are over 100 million smartphone users in the United States alone as of early this year. In conjunction with that staggering figure, experts estimate that 68.6 million people do their shopping on their smartphones. Because of these ever Read More

Starting a small business can be exciting and yet at the same time terrifying. Many small businesses unfortunately fail due to poor preparation and lack of information. As a small business owner it is important to implement the ground work for a successful marketing campaign. Without one, there is Read More

The way you handle yourself in the workplace will greatly affect your success. Make lasting relationships in the office by practicing good manners and etiquette. Read More

Bloggers with influence, do you know how to connect with them? If your goal is to be recognized in the ranks with other influential bloggers one day, here’s something you should know… content isn’t king. Yes, I know that statement may go against Read More

As businesses grow people get left behind. They can't grow at the same pace the company demands. New talent needs to be brought in. But these loyal servants were there with you at the beginning. How do you manage their expectations and disappointments? Read More

By Karen Mills, SBA Administrator. America’s 28 million small businesses are the backbone of our economy. This past week, the Taxpayer Relief Act of 2012 delivered them some really good news.

Here are some of the key tax incentive extensions your business could be using today. Whether you’ve mad Read More

How you should not (and should) measure your social media marketing campaign

This is the first instalment of a two-part series explaining how you should measure your social media marketing campaign. In this series, I will discuss 3 things:

Why do you need to be careful when you measure your Read More

Everyone can recognize a great manager a mile away, so why is it so hard to find one? We all remember a few that are “legends in their own mind”, but that doesn’t do it. In fact, the clue here is that the view in your mind is the only one that matters, rather than the other way around. Read More

Since Twitter became a very popular social media platform, many businesses have been leveraging its advantage, as a very effective marketing tool.

With Twitter, you can develop your brand interact with your
clients, promote your products or services, and spread word
about your business. In o Read More