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As you redesign your marketing emails, it helps to reference some of the latest trends and ideas from fellow marketers. I recently discovered some fellow email geeks and innovators at ReallyGoodEmails.com who have curated, captured, and categorized thousands of emails for our viewing pleasure. They Read More

Although WordPress is a fairly intuitive platform, here are a few major pitfalls you will want to avoid when using WordPress for the first time. Read More

Small businesses operate with a shoestring budget. They don’t have enough human resources. Due to constraint of resources, they often back out from investing in risky ventures. Read More

To succeed at content marketing, there is a basic set of skills that you must possess.

This blog is a summary of the four most basic content marketing ideas with new-age hacks to help execute them. Read More

They breathe in symbiosis with their smartphone. They definitely are the living proof of the digital transformation, that has changed the way we live, communicate, search and make purchases. How can you engage and monetize millennials? Read More

Our behaviors and approaches to life have evolved. My train journey would have been very different fifteen years ago and yet despite this advancement in technology so many businesses haven't begun to transform their structures, processes and models to meet this human demand. Read More

To launch a fundraising campaign you have to have a donor centric approach and focus on your donors perception. You have to move from interrupting your donor's daily life to slowly inviting them in your fundraising campaign. The best solution is to build a marketing funnel to guide your audience in Read More

Marketing is hard to budget for. Yet it is critical to get it right in your business. Get the information to plan your marketing budget. Read More

Working from home doesn't have to mean shutting yourself in a home office day after day. These unique, offbeat business ideas will spark your creativity and inspiration—greeting card writing business, anyone? Read More

Yes, but first your marketing needs to break through the noise! I asked Ann Handley to sum up her book, Content Rules!, in a sentence…

“Ask yourself, as a business owner, ‘What marketing will my customer THANK me for?'” – Ann Handley

Think about that. Marketing today is about being helpful. U Read More