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Despite living in a digital age where we’re practically swimming in a sea of big data, there are lots of marketers who think a data-driven approach to marketing is for the nerds. For whatever reason, they can’t be bothered with it. Read More

You heard it here first. (Actually, you heard it on The Franchise King Blog, first) It's a warning for all franchise buyers. This: Watch out for the What Ifs. They're coming, as you'll soon see. Read More

If you’ve ever gone through the business loan application process, you know that preparing all that paperwork is one of the biggest pains of applying.

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If you’ve ever gone through the business loan application process, you know that preparing all that paperwork is one of the biggest pains of applying.

Read More

When implementing a digital sales or social selling program, the biggest single point of failure can be writing LinkedIn messages to buyers. Or to put it in simpler language, the ability to craft well thought out messages that convert into offline conversations between seller and buyer. Read More

Believe it or not, the internet is still a mighty dangerous place.
Hackers are out to capture your data — and the data of your key clients. And being a small business may actually make you a bigger target. The perception by cybercriminals may be that with smaller size comes greater potential vulne Read More

Publishing merely great content isn’t enough anymore. Lots of others are publishing great content. The challenge is differentiating your content somehow. And how do you do that?

By putting it in front of exactly the right audience.

Here are 11 different content promotion tactics Core DNA used Read More

Personal bad habits can most certainly affect your business. Business owners need to identify what mannerisms, habits or personal quirks are perhaps driving customers away. Read More

In order to reach more customers, social media marketing is key. If you build a stronger online presence and show increasing value for your customer base, you’ll draw more potential consumers and improve your bottom line. Here’s how. Read More

The first article in the Elegant Entrepreneur series focuses on the issues surrounding upper management decisions and the idea that the buck stops with YOU! Read More