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The nature of authority has changed - In this new age of authority, you listen because you want to—not because somebody told you to. Here are 4 rules for authentic authority. Read More

This may sound counterintuitive and to some it may sound crazy…

But trying to sell your products or services inside an email is a bad idea!

Stick with me and you’ll see what I mean.

Let me firstly clarify by saying…

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Landing page is a jargon used randomly by the digital marketers to refer to a page where the visitors usually “land” in the pursuit for a particular product or service. The landing page is focused on just one specific goal. Read More

I recently came to know about Warfare 1917 game, and it took my interest quickly on it. A very strategic game that is based on World War 1 where the British and Germans fought. Warfare 1917 is pretty cool one, talking of me I haven’t left away this game for a min before I complete it for the way to Read More

Any changes always bring some consequences. The question is what consequences should UK small businesses expect from the next UK prime minister Theresa May? There are two ways in which Ms. May will affect UK’s SME's: her stance on immigration and her business policies. What should you get ready for Read More

The lighter side of customer care. Some really good quotes about looking after the customer and a video on how not to look after our customers Read More

Reducing CPA from the very beginning is akin to low-hanging fruit because it’s less difficult to start controlling costs now than to come up with ways to increase conversions. Read More

If you run a website and you’re not using video, you could be missing out on a huge amount of traffic every month, not to mention on some pretty lucrative monetization options. Read More

No matter how much you love your brand, eventually it may come time to change things up. Your target market may grow uninterested, you may develop a questionable reputation, or new competitive forces may put pressure on you to adapt. Read More

Are you questioning the actual value of your social media links? Is it even worth measuring shares and engagement? There's no simple “yes/no” answer, but today's post clarifies just how much social media shares weigh into your SEO strategies. Read More