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The market is not an easy place to be! Especially so, for small business owners, need to enhance visibility, ideas, and tools to become known to their niche market! This is the main idea I try to convey to a friend of mine (a newbie entrepreneur in the education market) having no marketing knowledg Read More

When it comes to brand building or rebranding, customer service is often the last and most ignored piece of the puzzle. Neglecting customer care is a huge mistake and a missed opportunity to attract and retain customers, differentiate the business and strengthen brand loyalty. Read More

The Sustainable Summits Conference is the 3rd global conference about protecting New Zeland mountains, and focuses on three core conference themes:

Environmental Impact

Human waste, water contamination, noise from helicopters and other machines, tracks and erosion, huts, bridges and tracks – Read More

Gathering documents while applying for a small business loan is often a hassle. Yet there’s no way to avoid loan documents when you’re trying to secure funds. The best way to minimize the hassle is to be prepared and understand how to value a small business. In other words, know all the loan docume Read More

Client relationships are tricky, especially when you’re an entrepreneur. There’s no one set of strategies that will help you get along with every client you have, and because each client translates to more revenue for your business, it’s tempting and natural to want to do everything you can to pres Read More

While negative feedback from customers via social channels can seem like a “hair on fire” moment, the ability to stay calm and think through your response options will greatly affect the outcome. Sites like Yelp and TripAdvisor can provide platforms for customers to talk about their experiences – g Read More

To save you the damage, aggravation and time loss that inevitably follows a poorly coordinated website migration, our SEO team has composed this list of website transition tips for you. They are divided into three main guiding principles that should keep your move as smooth and safe as possible. Read More

As any retail shopper can tell you, checkout lines can make or break the retail experience. Even if you have a great time browsing and find everything you need, coming up against a massive or slow-moving checkout line can ruin the whole experience. Since checkout is a customers’ last impression of Read More

As any retail shopper can tell you, checkout lines can make or break the retail experience. Even if you have a great time browsing and find everything you need, coming up against a massive or slow-moving checkout line can ruin the whole experience. Since checkout is a customers’ last impression of Read More

Every new venture that survives the first five years starts to drift away from their entrepreneurial thinking, and assumes they have achieved the path to longevity. In fact, even within Fortune 100 companies, almost 90 percent have encountered growth stalls or flirted with failure, or worse, in the Read More