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People often think that referral programs give money away for free, and push customer acquisition costs higher—but this couldn’t be further from the truth. With referral, you can actually achieve a dramatically lower CAC compared to other marketing channels, and build growth over the long haul. Read More

With so many great presentation tools out there, how do you decide which one to use? Like these two, Visme and ClearSlide. Both are great but they offer different things. Read More

Whether you’re an entrepreneur, a business owner, an employee, or a consumer, you already understand basic economic theory: When people have less money, they spend less money. Read More

I just arrived home after delivering a keynote speech to 700 executives at the Mega Conference in Austin, TX on the future of newspapers. Part of the speech was about how live events and small business sponsorship are going to be a big part of the future for local newspapers.

The newspaper indus Read More

You might able to get a number of strategies for affiliate links, but it is difficult to ascertain what would work the best. Here are some wonderful tips regarding affiliate links:

HOW TO ATTAIN MAGICAL SUCCESS THROUGH AMAZON AFFILIATES

Although many affiliates programmes are available throug Read More

According to an article published in Curata, 69% of content marketers cite lack of time as their marketing challenge. Therefore, repurposing gives you an opportunity to pull together great content in time crunch. You can repurpose your content into any form – infographics, slides, videos etc.

Th Read More

I don't recall who said it but I remember someone saying something like "it's not about the number of followers but the amount of engagement an influencer has". Time and again, this has proven to be true from campaigns that we've ran and from case studies we've read. For this week's company spotlig Read More

There’s an enormous amount of marketing materials out there that you can choose from, but you want to choose the best ones that will give you the best return and fit best for your company. And if you’re just getting started you don’t need a ton of stuff. Here are 5 must have marketing tools that al Read More

If you have an ecommerce site, you know it is not just enough to get potential customers to visit. The goal is to convert those visits to sales, and there are many ways to make that happen. But in its latest infographic, Vebology looks at ways to optimize your ecommerce checkout forms.
You are pro Read More

Employee productivity is just another fancy term for trying to get people to complete your work on time. However, it is not as simple as it sounds. You are running a small or large company and you need your employees to generate a certain level of output to keep the profits flowing. So the question Read More