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Well “up in arms” may be a bit strong. But small business advocates like Carol White, the Air Force’s deputy director for small business programs, are reporting that a recent Department of Defense contracting rule may put small government contractors at a disadvantage. That’s according to a report Read More

Automation may never replace the need for manual involvement in a job, but can always go hand-in-hand to make things better and faster. If you know ‘what’, ‘when’ and ‘how’ part of automating any job and can maintain a synergy between human intelligence and tool’s capabilities, you can always outnu Read More

Going viral can be tough but some of the elements that helped these viral campaigns can still potentially help give yours that extra boost you’ve been looking as we gear up for a New Year. Read More

One of the biggest challenges in any business, large or small, is overcoming the natural human preference for status quo, or fear of change. It means that most team members and executives alike have a natural tendency to prefer killing innovations rather than implementing them. Even customers, whil Read More

Do you want to get huge social referral traffic on your website? Here is the secret guide that will help you out. Read More

Creating a strategy for each marketing channel is not the best option for your business. Why do you need to link all your marketing channels together? Read More

“Television ad sales are going to lose value in an increasingly digital world,” states Interpublic Group’s Magna Global. Magna Global Predicts That TV ads will lose their value in the coming years. Marketers need to rethink and re-evaluate their advertising budgets and strategies, as digital ad spe Read More

Your direct mail database is of no use if you are unable to analyze it and extract useful bits of information. Before you get overpowered with all the emails you have in your database, begin by reviewing your research objectives. Read More

Incorporating video into your social strategy can give customers an in-depth look at your products or operations. There are so many different ways you can use video to brand, network and grow your business. Here are some of the best ways you can include video in your social marketing strategy. Read More

WordPress has introduced a new browser free web client called Calypso. You can download Calypso for Mac (don't worry the PC version is coming soon) and publish your blog posts from your desktop.
Edit posts, check analytics, update plugins and much more using Calypso. Read More