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Social media has become an integrated part of our lives for quite some time. Even more, many small business owners have been incorporated this new channel into their overall marketing strategy.
Here are the most important 11 things that makes successful social media marketers stand out, nowadays. Read More

For B2B or ecommerce, people often discover your brand with commercial queries like "dining room lamps" or an informational search like "how to fix a dishwasher". Then they look around your site, your social profiles, get retargeted—before ever making a purchase—but in many cases that journey start Read More

Any business owner is bound to think of the growth of his company. Whether you want to increase sales, introduce a new product, launch your services in another city or country, or venture into a different line of business, you will have to spend a substantial amount of money. Read More

Waste management is a $43 billion dollar industry, growing at a rate of 2.3% since 2009.This is a complicated industry with several barriers to entry. With so many variables, your idea will need to be carefully written to successfully attract investment. Read More

Your company needs some kind of online presence if you want to succeed in today’s business world. Whether it’s a blog, social media or some other kind of website, developing a comprehensive online presence is key to making a modern business thrive. But creating and maintaining such an online presen Read More

Publishers and advertisers, especially those in Pinterest’s leading content categories, should leverage the social platform to present rich content geared toward the network’s core audience of women, who are responsible for “85% of all consumer purchases”. Targeting these highly influential users s Read More

What are the things that you need to know about Google and SEO? Is it all as scary as you are lead to believe?
In short, no. Google can be a valuable tool. But, you need to play by the rules.
Here are five important factors that you must consider when it comes to Google and SEO. Read More

There is a big buzz going on related to "mobile-friendly". Since Google announced "mobile friendly" will become one of the criteria for ranking, many website designers and software sales people are overly excited with a new reason to sell small businesses and entrepreneurs the next website. Read More

Franchises are really not turnkey businesses. Turnkey is a great word, though. It offers a fantastic visual. But, it’s too fantastic. If franchise businesses really were turnkey…the possibilities are endless. Read More

A successful in-app purchase (IAP) strategy is about finding the tipping point between enough functionality without IAPs to create a positive experience, but with enough added value once the IAP is made to justify the expenditure.

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