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In Episode 111 of the Content Marketing Podcast, I’m sharing highlights from our latest webinar, the Content Writers’ Bootcamp. Read More

Small business marketing 101. How is it different from marketing strategy employed by large corporations. Read More

You need a clear content purpose in your content marketing strategy or you risk writing about content that attracts the wrong audience.

If you want to use content to grow your business, you need to write content your ideal customers will love. Read More

(1) Be ready for rules to change. (2) Do not focus your marketing "on rented land." (3) To build truly sustainable income, diversify! Read More

When considering adding advertising to your social media efforts, there are a lot of details to consider. In the second installment of our advertising series, we focus on the important parts of a heavy hitter in online advertising: Facebook. It offers many advantages and can help move your mission Read More

When considering adding advertising to your social media efforts, there are a lot of details to consider. In the second installment of our advertising series, we focus on the important parts of a heavy hitter in online advertising: Facebook. It offers many advantages and can help move your mission Read More

If you're considering becoming an entrepreneur, don't forget all the benefits that go along with it. Read More

Invoicing systems, though important, can often get neglected. This can cause issues later on. Here are some top invoicing issues you need to deal with. Read More

Looking for “free money” from the government to start your small business? Then you’ve come to the right place, because I’m here to tell you that – for the most part – there isn’t any.

To explain more, here are answers to the most frequently asked questions about small business grants. Read More

Are you guilty of this marketing and sales error? You have your would be customer at your sales page or presentation and you make the crucial mistake of talking all about the features of your product, after which the person doesn't buy... Read More