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Putting time and effort into a social media campaign can actually cost quite a bit of money when all is said and done. Here are three major costs associated with social media and whether or not they’re worth the funds. Read More

If you could pick one thing to improve in your small business marketing, what would it be? This short post will get your wheels churning. Read More

It has been an interesting year for marketing trends. Many of the predictions made at the end of 2013 have come partially true, while others have missed the mark entirely. For marketers, there are a couple of big trends that have started to stand out and will probably continue to evolve for several Read More

As an entrepreneur mentor and startup investor, I see with sadness the 50 to 90 percent that fail. If you ask them for a reason, most will insist that they couldn’t get funding, or they ran out of money too early. But I’m not convinced that it’s as simple as that. Many are just not facing the reali Read More

Here is an insider view of what happened at the headquarters of French Newspaper Charlie Hebdo, on Wednesday morning, January 7, 2015. Read More

Using social media is a must when you want to build a following, market your brand, and find potential clients. And Twitter, with its short (140 characters or less) burst of dialogue, fits the bill for quick, no-hassle, and right to the point marketing. Blast a tweet to your followers to let them k Read More

Case study of how a retailer grew locally and nationally, and then had to reorient his business to adapt to changes in shoe retailing with Amazon and Zappos. Read More

To improve productivity, businesses can implement various numbers of different activities that can help sustain the performance of the employees and control the company better. There has been an increase in the importance of management teams and research has led us to come up with team-building gam Read More

In this post I’m going to explore the presence of snake oil in a somewhat less likely place than in the old west; I’m going to explore the presence of snake oil within your personal learning network. Read More

Do you feel like you're constantly overwhelmed and can't ever get caught up? That's how I've been the last few years. This year I decided to do something about it. Here's what I dd. Read More