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If you’re starting from square one with social media marketing, it might feel equal parts thrilling and overwhelming. You know what you want to do and why. You can see that others have climbed the social media mountain; you’ve got few ideas how to get there yourself.

It’d help to have a plan.
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As a freelance journalist, I have a love/hate relationship with PR people. They can be useful, but they can also be SO annoying. Read More

Here are a few honesty spot checks to consider when evaluating whether the prices you have established are justified. Read More

The quickest way to increase conversions is to understand WHO'S coming to your website, WHY they’re coming, and WHAT they’re looking for.

Most website conversions are terrible because you don't understand WHY people are coming to your site. Here's how to find out, and 5 steps to improve. Read More

Thinking of hiring an SEO company? Thread carefully. Here are the ten biggest red flags to watch out for. Read More

Google has acquired the human-curated music streaming service Songza. Songza provides music playlists depending on the user’s location, current weather and activity. This service is free to be used with ads. It has currently 5.5 million active users and this app has reportedly been installed 6m tim Read More

Know how well your business performs by evaluating your customer service. Here are some checklists to help you realize how well (or bad) you do. Read More

Interactive content is anything that requires participants’ active engagement – something more than simply reading or watching. In return for their engagement, participants receive real-time responses and information.

Brands are now working with tools that foster real interaction from page visi Read More

Most businesses set aside a sizable chunk of money for advertising, but wouldn’t it be grand if you could get existing customers to do your marketing for you? If you have a good reputation and a loyal clientele, you can get the people who already love your products to market them for you. Read More

In-depth InfoDesk article that discusses prescription drug coverage for all types of Canadian health insurance plans (e.g. employee benefits and personal health insurance). Read More