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Do you have a video on your landing page? Should you?

87% of online marketers use videos in one way or another to promote their business. Why? They’re effective.

Put them on a landing page to increase conversions, show (not tell) your stuff and give your visitors a more memorable moment. Read More

A new report ranks nations not just on the general economic climate for business formation, but also the special hurdles that can hold back women entrepreneurs in particular. I found it super interesting that Mexico and Japan are just as bad for women entrepreneurs! Also, European women seem to see Read More

Pay special attention to these three AdWords campaign settings to help control and improve your PPC ad performance. Read More

Collecting all the data you can find and think to pursue is a waste of time, money and effort. Here's why... Read More

With all the new technology available today for video conferencing, interactive social media, and webinars, you may think that travel is no longer a requirement for starting a small business. You would be wrong. According to a recent industry report on travel spending, small businesses buy 37% more Read More

In its latest move, Google has moved a step forward with the introduction of search removal request form which has come as a boon for both searchers and search marketers. The new search removal request form allows users to submit removal request of the search results about them that they wish to hi Read More

Are you wondering what the latest social media trends are for marketers?

Want to make sure you don’t miss out on the next trend in social media?

Here's an infographic that looks at some of the newest trends faced by social media marketers. Read More

Do people love your business? Are they willing to say so publicly?

Awesome! So you’re featuring them on your landing page, yeah? Even more awesome.

But are you sure your customer testimonials themselves are optimized? Or are they, in fact, having a detrimental effect on your conversions? Read More

Content marketing doesn't have to be difficult with these super shortcuts. Take advantage of them and reap the benefit! Read More

Do you ever find yourself at a loss when it comes to writing a headline? Do you ever feel a bit intimidated by all of the great headlines and the sheer volume of content out there?

Don’t fear! By learning a few headline formulas and how to properly construct them, you can get your content in fro Read More