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In the world where the internet has become part of everything including running a business, the power of persuasive copywriting is more than just a necessity. If you want to run your business well, there is need to have content that will not only convey a message but one that will make the audience Read More

By now you must have realized that social media platforms have given rise to a new marketing method, social media marketing. The platforms have moved from just being a way for friends and family to socialize online and become one of the best ways for businesses to market their products and services Read More

Email marketing is an important part of keeping in touch with your customers. A lot has changed thanks to the increased use of the internet. Email marketing is older than most of the upcoming marketing methods but it is still effective when handled properly. Some of the most important things to kee Read More

When most people dive into social media marketing, they expect big things in form of customers flowing into their business and a sharp increase of sales in a short period of time. This is however not the case since building the momentum of social media takes time and the benefits are not always the Read More

Since the internet became popular, there have been tools invented with an aim of making marketing better and easier. Branding is one of the crucial elements of marketing a business because it gives it an identity that people can relate to. Read More

87% of online marketers are using video content. Are you?

There are a ton of benefits to having videos on your landing pages.

For starters, videos are an easy type of content for your potential leads to consume (and retain), plus most people actually want a video to explain the product/servic Read More

Google’s Hum­ming­bird algo­rithm ush­ered in the seman­tic search era in a more delib­er­ate and mature way. The Seman­tic Web was defined dur­ing the last cen­tury. Read More

This week we shine the spotlight on Blue Soda Promo of Vernon Hills, Illinois. In business for 10 years, Blue Soda Promo now employs 75 people. This promotional products company offers more than 800,000 different items. Read More

Voting for the 2014 Small Business Book Awards is underway. Find out how to vote and how long you have to vote for your favorite small business books. Read More

Appetas, a two-man startup focused on developing mobile-friendly websites for restaurants, has been acquired by Google. The Seattle-based startup provides a simple way for restaurants to create beautiful mobile experiences that attract customers. Read More