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How centering the consumer and strategizing around them and not your own product has geared McDonalds into one of the biggest business on planet. This video reveals some great marketing insights behind McDonald's marketing, run by some brilliant marketers of our times. Read More

How would you like to close more sales with less hassle? We all would. Now you can. In this post you will how to apply a technique that you already use in your everyday life. Read More

Inbound marketing. It is like writing a joke. You sit with a pencil. You begin to chuckle and then guffaw... and write. Read More

Have you been thinking about taking your home-based business or freelance career full-time?

It seems like it would be fun, right? No boss standing over your shoulder, the freedom to schedule your day however you please, and the ability to choose work that you enjoy.

I’m sure you’ve at least t Read More

It’s a fact: sales after the holidays are bound to nosedive! People tend to spend a fortune on holiday shopping, and stop right after the season of giving is over. But instead of finding ways to merely survive the massive decline in profits, why not get aggressive in your sales techniques? Below ar Read More

As Oscar Wilde famously said, “There is only one thing in life worse than being talked about, and that is not being talked about.” And when it comes to your business, this certainly rings true!

Having people talk about your business – for the right reasons – is something that all small business Read More

People don’t want to work too hard for their information online. It is so easy to find new sites on Google which means that users spend less time visiting individual websites. To avoid this and to increase the time visitors spend on your site, you must create a better content experience. You must m Read More

Matt Cutts, the lead of Google’s web spam team, spoke about why WordPress is the best optimized blogging platform for search engines and gave some tips for all bloggers on how to start getting search traffic. It is a classic WordCamp talk that has stood the test of time and is a great introduction Read More

Today we are going to get social with social media. Google Plus to be exact. There are a number of reasons to use Google Plus, but for now let me just say that using Google’s social network of choice, makes sense from an SEO perspective. Information on Google Plus is indexed more than any other net Read More

I know how you feel. I often joke that you should run once a term becomes too mainstream. “Content Marketing,” is getting to that point. But here is why you should focus on Content Marketing now and into the foreseeable future. Read More