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Joan Brennan, creator of the patented Reading Focus Card, is doing exactly what a small business needs to do with social media: share great, interesting content and be a resource to other users. Read More

Google is closing its affiliate network. As a result, thousands of advertisers are facing the task migrating their affiliate programs to new platforms. My cheat sheet is as follows: (1) do your due diligence, (2) choose platform, (3) negotiate and sign contract, (4) set up the new program, and (5) Read More

The Role of Social Media in Niche Marketing What do golf clubs, Japanese animation, and tattoo parlors have in common? These items are not being advertised towards the general population, but for a... Read More

Boost Traffic with Localized SEO (Photo Source) From Google to Your Storefront Local search engines are powerful tools for directing customers to your brick-and-mortar store, but they’re only as... Read More

You can’t just deduct whatever expenses you want, and you have to meet certain requirements if you want to deduct your job expenses from your income. Read More

If you are starting an online business, you need to use some sort of third-party payment system, like PayPal or Dwolla. Read More

RFPs are a waste of money and time, yet business owners continue to go back for more. Here's why they should stop the madness NOW. Read More

Word of mouth marketing is one of the most effective ways for small businesses to find new customers. On the other hand, a bad reputation can have the opposite effect. The internet only amplifies this effect, as one negative review can be seen by thousands of potential customers searching for your Read More

LinkedIn is a powerful tool for prospecting and growing your business. Find out what the experts have to say about building a powerful personal brand on LinkedIn. Read More

If you want to benefit from your PPC campaigns, then this article will help you by showing you 6 simple and easy secrets. Read More