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WordPress has become one of the best content management solutions and added to its beauties is the fact that it’s an open source software. So if you’re still not sure what cms to choose for your website, here are some good reasons to consider WordPress platform. Read More

Any small business owner engaged in email marketing is anxiously thinking - how often should I send? And when should I send? And should it always be the same? The answer? In my opinion, there isn't one... Read More

Your logo design sets the tone for your whole company. The design of your logo is the first impression potential customers have of your business. Rather you have a store front or just a business card and a website; your logo design will speak volumes about you. What kind of first impression do you Read More

Joan Brennan, creator of the patented Reading Focus Card, is doing exactly what a small business needs to do with social media: share great, interesting content and be a resource to other users. Read More

Google is closing its affiliate network. As a result, thousands of advertisers are facing the task migrating their affiliate programs to new platforms. My cheat sheet is as follows: (1) do your due diligence, (2) choose platform, (3) negotiate and sign contract, (4) set up the new program, and (5) Read More

The Role of Social Media in Niche Marketing What do golf clubs, Japanese animation, and tattoo parlors have in common? These items are not being advertised towards the general population, but for a... Read More

Boost Traffic with Localized SEO (Photo Source) From Google to Your Storefront Local search engines are powerful tools for directing customers to your brick-and-mortar store, but they’re only as... Read More

You can’t just deduct whatever expenses you want, and you have to meet certain requirements if you want to deduct your job expenses from your income. Read More

If you are starting an online business, you need to use some sort of third-party payment system, like PayPal or Dwolla. Read More

RFPs are a waste of money and time, yet business owners continue to go back for more. Here's why they should stop the madness NOW. Read More