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A client found himself in an unenviable position. The cancer of negativity had spread through his management team. He knew the sources, and was prepared to clean house. Where should he start? Read More

Facebook ads can have a big impact for small businesses with niche audiences.

Trying to decide whether this is worth your investment? Based on my extensive experiences working on paid Facebook content, I’ve got some Facebook Ads best practices and examples from one of our clients that can help y Read More

Unlike paid search campaigns, for example, affiliate programs take longer to build and develop. However, once your affiliate program is built up, the ROI is generally much higher than that of any other marketing venue available. Read More

Okay, it’s a Monday morning rant today about meetings…specifically those meetings that someone else “calls” and you have to attend ones. I dislike them very much from “some” clients…but then relish them for others….and whats the difference?

First off, it’s the timing and showing up for me. I’m a Read More

​A new report shows that companies can reach customers successfully via email content.

The Q4 2012 North American Email Trends and Benchmarks report shows that content for lead generation purposes has an impact when businesses take advantage of smart marketing features. For example, triggered me Read More

Take Control Of Your Finances Today By Developing Your Financial IQ ~ Part 3 of 4 Part Three: The Number One Rule In Investing What Does Investing Mean To People? What comes in to your mind when you... Read More

While there are a lot of creative and engaging March Madness campaigns, there are just as many (if not more) companies that just don’t put in much of an effort. If it is incredibly clear that your business is just cashing in on March Madness by having a generic sale, it may not get the level of att Read More

Promotions, while always a popular and effective way to increase traffic and followers for businesses, works even better in the context of March Madness. The overarching emotion of the holiday is one of competitiveness, so contests and sweepstakes that plays off on that competitive nature could res Read More

Targeting Facebook Ads to specific demographics is ideal if your promotion or campaign is directed at a specific audience. It is likely that you’ll want to target most of your ads in one way or another.

There are many targeting options available: Read More

This blog post will guide you in setting up automatic backup of your WordPress-powered website using 2 tools I regularly use: ManageWP and Backup Box. Read More