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In order to differentiate yourself from competitors and ensure your continued market dominance, you need to create a search strategy that’s based on multiple factors, including keyword trends, seasonality, localization, and consumer intent. Read More

There are a lot of people running around these days calling themselves “entrepreneurs”. However, I’ve discovered a few fool-proof ways to quickly see the differences between successful entrepreneurs and wantrepreneurs–or people who want to start a business, but who actually aren’t going to take act Read More

Many entrepreneurs think that diversity on their team just makes their job harder, since startups are all about making fast decisions, and executing efficiently. Often they assume that this is only a big-company issue, having more to do with the legalities of equal opportunity, hiring minorities, a Read More

This is deep analysis of the top 10 world’s richest people in 2013. In this list of the top 10 wealthiest people in the globe, I seek to understand the businesses they undertake, their investment philosophies, and what we can emulate from them as small business owners. The top 10 richest people in Read More

One of the most common reasons your blog or product will fail is because you didn’t really know what your market needed. A lot of people create products they came up with, because they thought it is what their Read More

Pinterest is a great tool with significant potential for event planners. It is a sociable, trackable and flexible platform that allows you to be creative and really capture the imagination of your audience through visual displays. Read More

Talk back: Are you four-C’ing the future of your software sales? Is a post-subscription future something developers and software companies will welcome?

Michael Ni is CMO/SVP, Marketing and Products, at Avangate. where he brings more 20 years of experience as a marketing and product executive in Read More

Every company should be focusing on Repeat Business. A repeat client is far less expensive to maintain and typically repeat business clients will spend more. Read More

Wondering how you can improve your work from home business in the New Year? Follow these five tips to a prosperous business in 2013. Read More

Here's an action plan for direct traffic, leads and possibly sales.. cause it is not that difficult when you know what you are doing and have a marketing budget..
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