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If you need a little extra help for your small business, use this guide to determine what your best option is. Freelance, intern, agency, part time and full time are all options at different levels of investment. Choose the one that's right for you. Read More

The festive seasons like Christmas are pretty famous for being an expensive time for individuals. However, it isn’t just expensive for individuals; it’s expensive for businesses as well. If you’re a savvy business owner, then you must be having an eye on the bottom line. Read More

"...take the actions that are good for your customers. Make clear decision decisions that put the customer first – then let EVERYONE know what they are – your customers, your suppliers and most importantly, your company. This is what people are looking for – to see if there’s more behind the custom Read More

There is nothing like getting in front of college students to talk about social media marketing. I’ve had my fair share of speaking at various industry events but this one was special. Being able to get in front of the students at WP Carey class at ASU to share what I’ve learned over the years was Read More

Time and again, I’ve posted on the effectiveness of customer case studies. But now, there’s more evidence that they not only work, but also that they’re one of the least expensive content marketing options out there. Read More

Before you allow your employees to bring their personal devices to work, here are five critical issues that all small businesses should consider. Read More

Do you know that Google+ now has Communities? This new feature works like Facebook Groups, but offers more options, such as Hangouts and discussion categories. Read More

Turning a new customer into a loyal customer is not easy, but a couple of ways you can do this is by using a mobile loyalty program or a mobile rewards program. Read More

Website traffic is key to the promotion of your website and the sale of your product or services. Even if you don't have a large marketing budget, you can still find ways to get more visitors to your site. Here are just a few great ideas you can use to drive more traffic to your website. Read More

Ho ho ho! Holiday shopping has officially begun. And it’s going to be a great season! In fact, the National Retail Federation (NFR) predicts that holiday sales this year will increase 4.1 percent to $586.1 billion this season. That’s just [...] Read More