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When trying to build customer base, you and your business need to walk the walk and talk the talk. Gain insight on what searchers are searching for with this guide on how to identify users' intent. Read More

Startups that hope to grow into sustainable small businesses have to rely on ingenuity. That ingenuity comes from employee experience (EX.) Read More

If your engagement opps are not prominent enough and/or if you make people to go through lots of loops to get there, they are not going to engage - no matter what.

While you are actively concentrating on creating killer content and promoting it, make sure the engagement boosting elements are in Read More

Wondering how to run an Instagram contest? Looking for Instagram giveaway ideas you can adapt?

In this article, you’ll find tips and inspiration to help you plan a successful Instagram competition that supports your marketing goals. Read More

Social media can help you (a) start new relationships, (b) cement previously-established ones, and unfortunately sometimes (c) even damage relationships. Check out our four tips on using social media to identify and onboard new marketing partners for your business. Read More

Most consumers have no trouble finding a local pizza shop, local fast casual restaurant, or higher end establishment. But finding all of those in one location can be a bit trickier. Rascal House aims to mesh high end ingredients with casual fare like pizza and burgers and a laid back environment. Y Read More

Employers are more willing to support remote work, suggests industry research. But the dream of telecommuting does not always match the reality. Read More

The development of technology in the workplace is transforming the way we work and communicate. What are the key disruptive workplace tech advances? Read More

Here are several differences between business checking accounts and personal accounts, as well as why it is important to keep business accounts separated from personal accounts. Read More

Whatever you hear/read about "easy money with affiliate marketing", forget it! If/when done wrong, affiliate marketing can (and will) disappoint... Transfer Seth Godin's words onto how you do affiliate marketing, look at the examples listed in this post, and you will be better equipped. Read More