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How do you know the fine line between a zealous individual who is considered as ambitious versus an overbearing individual who can be labeled as aggressive? Read More

Here is why micro-influencers can be one of the strongest and most effective tools in your arsenal and how they can help with the growth of your SME. Read More

Content marketing and SEO are pretty closely related in the digital marketing sphere, but they can also be miles apart in execution. There are certainly some overlapping areas between the two, but is there enough to allow your SEO practitioner to also be your content marketer, or vice versa? Read More

A list of indispensable characteristics of successful Product Managers in the digital era.

Many successful companies, for instance, mentioned that they tend to work with risk-prone managers who value feedback and who are able to communicate clearly, simplify complex information and quickly dra Read More

Blog promotion was never easy for me. The fear of getting “too salesy” might have played a role, but more often it was a lack of understanding of my audience and, most of all, a lack of planning.

The truth is, the “how to get visitors to my blog?” question doesn’t have a unique answer. Blog prom Read More

As search marketers, we face many challenges as part of our job. We’re tasked with bringing in more traffic, more leads, higher rankings, better links and improved sales. Reaching these goals is challenging, but it’s the reason people pay us money in the first place. Read More

This is what happened in the summer of 2016 for Nintendo and Niantic, the companies behind Pokemon Go. The augmented reality mobile game became a global phenomenon, almost overnight.

Other times in business, gold may just strike a company. Read More

Your brand image is how your customers see your business and your products/services. Your brand image represents the overall identity of your organisation and impacts the way people think about, talk about and interact with your business. To succeed, you brand image needs to be memorable, recognisa Read More

Your brand image is how your customers see your business and your products/services. Your brand image represents the overall identity of your organisation and impacts the way people think about, talk about and interact with your business. To succeed, you brand image needs to be memorable, recognisa Read More

Group decision making is a concept of giving a topic to a targeted group of people where the individuals collectively decide their opinions. After collectively a decision is made, then it can’t be changed by any member of the group or from any one outside the group. Group discussion always consists Read More