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At the start of summer, college students often pick up temp jobs to earn extra money. Lifeguard, camp counselor, food server, and retail worker are some of the go-to summer jobs for college students on break. While these are tried and true ways to put extra money in your pocket over the summer mont Read More

When it comes to B2B marketing, the biggest challenge that sales and marketing teams face is reaching out to the senior level business executives who hold decision-making power in terms of purchases that an organization makes.
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Robert ponders the nature of insights – and how to tell which ones are worth paying attention to. On the news front, we discuss whether the golden era of corporate storytelling is behind us – and, if so, what we should be doing about it. In a related story, we also explore the critical position of Read More

With more than 300 million users on Twitter, it has become a powerful social selling tool for PR firms, social media consultants and business development coaches and others. Tweets with links, hashtags, catchy themes and creative images can lure your audience forward, driving them straight to your Read More

the key to persuasion is knowing your audience, customers, coworkers and others you want to influence.

To be persuasive, you need to understand what your audience needs to make choices Read More

Marketers spend millions in digital marketing but there are many free resources you can take advantage of. Read More

Every new business or product owner wants to attract the broadest possible audience, so they are prone to adding more features, multiple sales channels, and appealing to every demographic. Unfortunately, often the result is potential customers who are confused, the limited resources of your busines Read More

It's important to understand that an infographic is about more than just visual communication. It's a format that effortlessly blends together a number of important design concepts into one incredibly effective package.

If you really want to create the types of infographics that people can't he Read More

It's important to understand that an infographic is about more than just visual communication. It's a format that effortlessly blends together a number of important design concepts into one incredibly effective package.

If you really want to create the types of infographics that people can't he Read More

If you think your marketing campaign should be just about getting everyone's attention, you may be very wrong indeed. Marketing consultant John Jantsch has a surprising list of questions you may not have considered before. But don't develop your next marketing campaign before having a look. Read More