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The Indian IT industry has made a mark in the global IT market. India is a major IT outsourcing destination that most MNCs look up to. This article examines the factors that has made India achieve this feat just like how the ISRO became a global name in the field of space research. Read More

User generated content can be a powerful marketing material. However, two large brands didn't get the memo. Read More

To truly become influential, brands need to gear the overall experience to create value that consumers cannot get anywhere else. The key to getting to this level is finding an impactful way to build strong relationships that ultimately lead to brand loyalty. Let’s explore three ways you can create Read More

IT companies are being forced to reshape their business models in a world where technologies are moving to the cloud in droves. Many need help making the transition, which is where companies like Microsoft, through the Microsoft Partner Network (MPN), play a vital role. Read More

Is your digital marketing strategy still relevant?

You’ve probably noticed a LOT of changes in technology and digital marketing over the past year – is your businesses digital marketing strategy still relevant? Read More

Creating a goal-setting methodology for an entire company doesn’t happen overnight. It can be difficult to know how to set goals that are a stretch, but not completely out of reach. Here's how to get it right. Read More

Creating a goal-setting methodology for an entire company doesn’t happen overnight. It can be difficult to know how to set goals that are a stretch, but not completely out of reach. Here's how to get it right. Read More

What does the future look like for social media?
That’s a question we regularly discuss here at Buffer and one we’re not quite sure anyone has a concrete answer to. However, there are some clues out there as to what the future in 2017, and beyond, may look like.
As part of our State of Social Med Read More

What does the future look like for social media?
That’s a question we regularly discuss here at Buffer and one we’re not quite sure anyone has a concrete answer to. However, there are some clues out there as to what the future in 2017, and beyond, may look like.
As part of our State of Social Med Read More

Online communities have slowly grown into a substantial industry and an excellent enterprise asset. Communities are in the midst of a growth surge, and are expected to become a whopping $23 billion industry by 2019 with an annual growth of 26%. Read More