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A medical crisis is the most common event emergency but most organizers, planners and producers don’t have a plan. How do you protect your clients, attendees and organization? How do you handle medical emergencies at your events? Read More

Thought leadership is important for any person and brand wanting to establish themselves as a leader in a particular industry, niche, specific topic, trade or practice. Read More

Where do you start when building a brand that will survive in today’s business world of distractions, options, outputs and shiny new toys?

For long term brand survival, this blog post will provide many tips. The one sentiment that underlies them all is that a brand owner should focus on communi Read More

Where do you start when building a brand that will survive in today’s business world of distractions, options, outputs and shiny new toys?

For long term brand survival, this blog post will provide many tips. The one sentiment that underlies them all is that a brand owner should focus on communi Read More

The franchising landscape has been shaped by the NLRB and Google. In this article, The Franchise King®, Joel Libava, looks at the changes that have taken place in franchising over the last 20 years. Read More

If automation is included, it could be great, however, the software testing process should be accommodative of planning, measure the outcome from usage point of view and just rate things as success or failure. Read More

If automation is included, it could be great, however, the software testing process should be accommodative of planning, measure the outcome from usage point of view and just rate things as success or failure. Read More

Simplicity is not abandonment! It is what I thought when I realize more and more that I needed to do the things I used to do in a different way. Don’t get me wrong! I have a mental affection (and affiliation, along to a healthy curiosity) for complex systems, dynamical systems, fuzzy logic & engine Read More

Congratulations! Your user has just clicked the big ‘Begin Trial’ button on your site.

Unfortunately, as so many startups discover, it’s not time to drown yourself in confetti just yet.

Signing up for an app in 2016 isn’t a sign of commitment any more. All too often, it’s actually the SaaS eq Read More

Bootstrapping is an attractive way to launch and run a startup for many founders, primarily because it gives more freedom to the founders than getting investors to invest in the company. However, bootstrapping is also a very risky move, as doing so means you may not have lasting funds to cover oper Read More