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Many small businesses use social media to get traffic to their e-commerce stores. Or, if they sell services instead of products, they use social media to generate leads for their services. Here are five steps to making social commerce work for you and help you get more sales. Read More

Many small businesses use social media to get traffic to their e-commerce stores. Or, if they sell services instead of products, they use social media to generate leads for their services. Here are five steps to making social commerce work for you and help you get more sales. Read More

More and more people are leaving traditional employment to become digital nomads. Who are they and how they disrupt work, as we know it? Read More

More and more people are leaving traditional employment to become digital nomads. Who are they and how they disrupt work, as we know it? Read More

In another exclusive excerpt from The Content Marketing Coach, we help you tackle the question “to outsource or not to outsource?”

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Is your B2B marketing a skyscraper or a sandcastle?

It’s no fun to spend a day on the beach creating your dream house, only to have the tide wipe it out. Read More

When implementing a digital sales or social selling program, the biggest single point of failure can be writing LinkedIn messages to buyers. Or to put it in simpler language, the ability to craft well thought out messages that convert into offline conversations between seller and buyer. Read More

From a marketing standpoint, giving away free items can elevate your business when executed effectively. Here is how freebies can help your business. Read More

Publishing merely great content isn’t enough anymore. Lots of others are publishing great content. The challenge is differentiating your content somehow. And how do you do that?

By putting it in front of exactly the right audience.

Here are 11 different content promotion tactics Core DNA used Read More

When can good customers be bad? What could be wrong with a customer who buys a lot, pays promptly, and never has a service problem? They might be buying too much. No matter how strong or comfortable a sales relationship is, it could end. Read More