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Interested in boosting customer desire?
A classic study that demonstrates the psychology of scarcity reveals an interesting quirk of human behavior that may hold a clue. Read More

In case you haven’t noticed, the internet has fundamentally changed the way companies communicate with their customers. It’s gone from a one-way, broadcast communication (“It’s our Memorial Day Sale!”) to a two-way conversation (“What do you need, and how can we help?”). In this new paradigm, compa Read More

Welcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention. Read More

Since eDigitalResearch started benchmarking the online customer journey way back in 1999, results have changed massively.

Shoppers are now buying online more than ever with some retailers even reporting more online sales than in store. Read More

Today, if people seeks info about almost anything such as getting news and updates or getting more facts about a certain brand, products or services – most depend on what the search engines show them. Most of these users wouldn’t even seek further than the first page of the results shown. Read More

It’s a given that you should be advertising your home-based business on social media. But, should you be paying for it? There are a variety of great options, both paid and free, that you can utilize to market your business.

Where should you be spending your time and, more importantly, Read More

How long does link building take to help you rank higher on a search engine, attract more website visitors and increase sales?

You know, we all want to rank higher… don't we? Read More

Why would you publish charts in WordPress?

Well, data/stats are usually difficult to follow and to process by the human brain unless they are presented in an interactive manner.
This is where visuals come to play.

Here's one simple way explained of adding some visuals to your blog: charts an Read More

I have been a part of the athletic footwear (sneaker) industry for three decades. I have been fortunate to work in Product Sourcing, Product Development, Product Innovation, Production, Marketing, Product Line Management, and Sales. It has been a very exciting experience that has taken me all over Read More

If you avoid these five pitfalls, you’ll be well on your way to a successful lead generation campaign. Read More