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By now you've heard the news—your paid marketing and advertising efforts are suffering from a loss of credibility with your target market. Marketing authorities Al Ries and daughter Laura have even declared the "Fall of Advertising and the Rise of PR" when it comes to building brands and perceptions in the minds of consumers. In effect, mar Read More

Slate's BizBox takes issue with the NFIB's position on the auto bailout, instead saying that small business owners should support it, but should use it as a jumping-off point to score concessions for themselves. Read More

Achieving exponential growth in your business is probably easier than you think, in fact if you can make a snowball, you can do this— Read More

Lay-a-way? Doesn't that involve some kind of a system where you pay for the merchandise BEFORE you take it home? A reasonable lay-a-way program would be a great option, allowing the customer to pay a little each week and walk out of the store with the item full paid for in 8 weeks. And yes, it usually closed the sale. It looks like some modern- Read More

Small businesses finally are getting their own little piece of the federal government's ballooning bailout package. U.S. officials announced the federal government as part of a broader package will lend up to $200 billion to institutions that originate consumer loans and business loans backed by the Small Business Administration. The rationale Read More

Some will argue vehemently that the use of a question is a non-starter, a pre-ordained copywriting disaster. Nevertheless, a question is a tool. And as with any tool, any copywriting strategy or tactic, if a question is not formulated and handled with proper caution it could indeed do immeasurably more harm than good. Well, let me correct Read More

Venture capitalists valuing startup companies have a particularly difficult challenge these days, as public company comparable values have plummeted. This makes it even harder for the startup entrepreneur seeking venture capital know what their startup is worth. Read More

This post is yet another attempt to help bloggers thinking about blogging for money to get a realistic picture of what is possible. Read More

In this article I show you how to improve your search engine rankings using 27 quick search engine optimization tips. Read More

How people build their business with little money and a lot of tenacity. Read More