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The U.S. government has long supported a “big firm” economy with the idea that large companies are the primary drivers of innovation. But that's a recipe for stunted growth. So say Kauffman Foundation executives Carl Schramm and Robert Litan in an article this month's The American. The U.S. economy needs to grow at a 4% annual clip in the futu Read More

Some people may want to test the waters of entrepreneurship before jumping in. Here's one way: Being an independent-sales rep, even selling door-to-door, for companies that sell textbooks or Tupperware. Or cutlery. Read More

Return Path's Q2 2008 Reputation Benchmark Report (pdf) found e-mails sent from "legitimate" e-mail servers averaged a delivery rate of 56 percent. 20 percent were rejected; 8 percent filtered out of the inbox. The rest — 16 percent — were bounces. So nearly half of the time, e-mail marketers' messages don't get through. But there are way Read More

News is, AOL launched a worldwide online campaign that runs through the step by step of what target advertising is, benefits it brings and opting out options. And what better way to represent it than with Mr. Penguin; he's friendly, harmless, everyone loves penguins, plus, he loves anchovies. Read More

While it's still pretty much the norm for American workers to mold their lives around their bosses' schedules, many small business owners are giving employees flexible work hours, allowing them to take part in outside activities such as grad school, charitable work or second jobs. Read More

While it's unlikely that you'll get Miley Cyrus or Christian Bale to endorse your small business, you can aim for local television or blogs for product (or service) placement. Read More

Many companies still don't take advantage of SEO. There are many, however, that issue press releases on a regular basis. What they don't understand is that press releases can be part of your SEO efforts, and can be used to gain presence in the editorial results of the search engines, even if it's not a direct presence for your actual domain. Read More

Gatorade, Absolut, Levi's, Stride Chewing Gum; no need for apparent product placement, just some subtle advertising and they're off virally spreading in YouTube's powerful universe. Read More

Higher prices, smaller staffs and longer hours are just a few of the changes the economic slump has prompted at small companies. Read More

Robert B. Cialdini, in his classic book Influence: Science and Practice, reveals six universal principles that everyone needs to understand to achieve business and personal success. Mastering them, he says, can help people implement effective strategic communication management strategies, developing powerful working relationships, and build long—t Read More