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Answers are assets you should deploy strategically and tactically throughout the sale as a means of guiding the buyer through the change they need to make. Read More

Want to sell more this holiday season? This jolly-good guide is filled with holiday statistics and tips that'll help you get more customers and sales. Read More

New entrepreneurs who want to survive, and optimize the growth of their startups, need to think globally, and act locally, from day one. This approach, popularly known as “glocalization,” means you have to design and deliver global solutions that have total relevance to every local market in which Read More

Your website is a crucial component of your marketing and branding strategy. Here are 7 important website design best practices for small business websites that want to convert prospects into customers.



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Everyone has their own take on what makes a logo perfect. When you break it down, what are the most critical elements to help your prospects and customers remember your business? We break it down in this comprehensive small business guide to the perfect logo. Read More

A true alpha male and entrepreneur, Aaron Marino tells viewers the secrets (he's learned in the trenches) to being a successful entrepreneur. Read More

When it comes to local marketing, it is important to understand the customer lifecycle and important elements you need to put in place for each stage of the lifecycle. Read More

Achieving a degree of financial freedom is an ideal springboard to launching and growing your startup. Here's how to do it. Read More

Instagram has taken the next step in native advertising with their new feature but what does it mean for you as a consumer and as a digital advertiser? Read More

When my middle son was seven, he knocked it out of the park with the first video he created.

Back when Rainbow Loom bracelets were hot, he put together a tutorial on how to make a certain type. Within three days, his video received 70,000 views. He also received quite a few nasty comments. He wa Read More